I’ve had a number for enquires this week from potential clients discussing ecommerce solutions and why Magento would be the best solution, so I thought why not write a brief blog on the benefits of the amazing open source ecommerce solution Magento.

Magento is a feature packed ecommerce platform offering total complete control and flexibility over the look and content of an online store. Thousands of website owners use Magento as the platform for their online shops.

The main popularity of Magento is its attractive layout which makes using a Magento website a more pleasant user experience and increases the likelihood of a sale. Another benefit of Magento is its one page checkout which saves on time which will sustain a user’s interest.

Magentos shopping cart also allows users to compare products with each other which is a very useful feature. Customers can also write reviews once they have purchased a product which is available to everybody to see so the next time someone views the product the review will help them make a decision quicker about purchasing.

Another feature of Magento developers rave about is the customization flexibility of Magento however the best feature about Magento is its open source so it’s free.

There are so many advantages of using Magento over OScommerce and other ecommerce platforms and the rest of these features are listed below. If your interested in learning more about Magento why not contact the office on 0871 705 7000 or use the contact form to make a Magento enquiry.

Here is the list of functionality that magento have

• Analytics and Reporting
  • Integrated with Google Analytics
  • Admin Dashboard for Report Overview
  • Sales Report
  • Tax Report
  • Best Viewed Products Report
  • Best Purchased Products Report
  • Low Stock Report
  • Coupon Usage Report
  • Total Sales Invoiced
  • Total Sales Refunded
  • Best Customers Report by Total and Number Orders
• Catalog Browsing Reporting
  • Layered / Faceted Navigation for filtering of products
  • Static Block tool to create category landing pages
  • Configurable search with auto-suggested terms
  • Recently viewed products
  • Product comparisons
  • Cross-sells, Up-sells and Related Items
  • Popular Search Terms Cloud
  • Filter by Product Tags
  • Product Reviews
  • Product listing in grid or list format
  • Breadcrumbs
• Product Browsing
  • Multiple Images with Zoom
  • Product Reviews
  • Related Products
  • Stock Availability
  • Multi-Tier Pricing Up-sell
  • Product Option Selection
  • Grouped Products View
  • Add to Wish list
  • Send to a Friend with Email
• Customer Accounts
  • Order status and history
  • Re-orders from account
  • Recently ordered items
  • Address Book with unlimited addresses
  • Wishlist with ability to add comments
  • Newsletter Subscription management
  • Account Dashboard
• Customer Service
  • Contact Us form
  • Feature-rich Customer Accounts
  • Order History with Status Updates
  • Order Tracking from Account
  • Forgot Password Email from front-end and administration panel
  • Order and Account Update Emails
  • Customizable Order Emails
  • Create and Edit Orders from the Admin Panel
• Catalog Management
  • Inventory Management with Backordered items
  • Batch Import and Export of catalog
  • Batch Updates to products in admin panel
  • Simple, Configurable (e.g. size, color, etc.) and Grouped Products
  • Tax Rates per location, customer group and Product type
  • Attribute Sets for quick product creation of different item types
  • Create Store-specific attributes on the fly
  • Search Results rewrites and redirects
  • Approve, Edit and Delete Product Tags
  • Approve, Edit and Delete Product Reviews
  • RSS feed for Low Inventory Alerts
• Order Management
  • View, edit, create and fulfill orders from admin panel.
  • Create one or multiple invoices, shipments and credi memos per order
  • Print invoices and packing slips
  • Call Center (phone) order creation
  • Create re-orders for customers from administration panel.
  • Email Notifications of Orders
  • RSS feed of New Orders
• Shipping
  • Integrated for real-time shipping rates from: – UPS, FedEx, USPS and DHL
  • Shipping to multiple addresses in one order
  • On-site order tracking from customer accounts
  • Multiple shipments per order
  • Ability to specify allowed destination countries per method
  • Flat rate shipping per order
  • Flat rate shipping per item
  • Free Shipping
  • Table rates for weight and destination
  • Table rates for product sub-totals and destination
  • Table rates for number of items and destination
• Checkout
  • One-Page Checkout
  • SSL security support for orders on both front-end and back-end
  • Shipping to multiple addresses in one order
  • Checkout without account/Guest Checkout
  • Shopping Cart with tax and shipping estimates
  • Checkout with account to use address book
  • Option to create account at beginning of checkout
  • Accept gift messages per order and per item
  • Saved Shopping Carts with configurable expiration time
• Payment
  • Configurable to authorize and charge, or authorize only and charge on creation of invoices
  • Integrated with multiple PayPal gateways
  • Integrated with Authorize.net
  • Integrated with Google Checkout (Level 2)
  • Saved Credit Card method for offline payments
  • Accept Checks/Money Orders
  • Accept Purchase Orders
  • Additional Payment Extensions Available through Magento Connect
• Search Engine Optimization
  • 100% Search Engine Friendly
  • Google Site Map
  • URL Rewrites give full control of URL’s
  • Meta-information for products and categories
  • Auto-generated Site Map for display on site
  • Auto-Generated Popular Search Terms Page
• International Support
  • Multi-Lingual
  • Support for Multiple Currencies
  • Tax rate support
  • Localization