Martin Sandhu Web Designer & Digital Marketer

In the not to recent past a mobile app was a ‘nice-to-have’, an add-on to your product or service, if you could afford to develop, maintain and market one. Today, apps have become a primary business tool rather than simply a pleasant little extra. Service-based applications have been particularly struck by this shift, finding themselves […]

As apps grown in popularity it’s inevitable that those wanting to make some fast money, though dubious routes will grow rapidly too. One current problem in the app industry is clones. Due to the sheer volume of mobile apps submitted to app stores everyday they’re not checked inside and out. Which means that clone or […]

Businesses are well aware that digital, and more specifically mobile, are powerful weapons in their marketing Arsenal, but there remains questions over its longevity. You’d struggle now to find many people who believe the internet is simply a ‘fad’, but like all new technology, in the early days it was a common opinion. Even the […]

Over the last few decades’ technology has changed beyond recognition, from computers the size of your lounge to ones that slip into your pocket and can comfortably be held in your hand. So too has the software that makes them so appealing. In the very early days software had to be written, tested for an […]

We’ve already seen it with websites, no longer are they the reserve of big businesses, charities and organisations. DIY website builders mean that many people now just have a personal website, as an online CV or portfolio or just for general musings. And it’s already starting to happen with mobile apps too. Whilst the DIY […]

The large majority of mobile apps are entirely business to consumer focussed, the most popular categories (and most financially rewarding) being games and shopping. Whilst many people will tell you this is where it’s at, in an already saturated market it takes something extra special to stand out. As more and more businesses are turning […]

Testing, 1,2… App development seems to have taken the old adage “Success is 10% inspiration, 90% perspiration” as its MO. Apps start life as ideas, usually along the lines of “Why isn’t there an app that’ll <insert function>?” The developer finds a way to achieve the aim and spends lots of time coding before handing […]