Martin Sandhu Web Designer & Digital Marketer

Google’s aim is to serve the best search engine results to it’s user and this is why it has become the most important search engine on the Internet. Their main aim is ensuring that the adverts displayed are relevant and beneficial to the users so that their hard work done in building the reputation of the search engine is not damaged.

In terms of choosing keywords in Google AdWords, the long tail is very important, especially if you’re looking to find a niche for yourself to compete with competitors with larger budgets.