Martin Sandhu Web Designer & Digital Marketer

Mobile usage, be it smartphones or tablets, had been growing steadily, but it the last few years it’s sky-rocketed with many predictions that PC”s and laptops will become a thing of the past much quicker than expected. Mobile Internet traffic has grown from 1% in 2009 to 15% in 2013 and a figure released by […]

One issue that mobile apps have is that they can be installed and uninstalled very quickly. Unlike a website, which marketers are in control of, an app is controlled by the mobile user themselves. That prime real estate on a users smartphone or tablet is a great way of keeping a brand or service at […]

Mobile apps will soon me more popular than ‘stationary internet’. User numbers for mobile apps are growing 15 times faster than those for plain ol’ desktop internet. According to a survey by research2guidance, the global app user base has grown 251% over the last five years. Despite the fact that the stationary internet user base […]

There’s a lot to be said for free apps from a users prospective, who doesn’t like getting something for nothing! We’ve all done it, looked for that perfect app, become elated when we’ve found it and then seen the price and thought better of it. The thing is an app store is just that, a […]

The short answer: Yes! The long answer: Despite some initial scepticism over push-notifications and the amount of users that opt out of receiving them, they are now becoming an increasingly effective way to increase engagement and retention of mobile apps. Push notifications are automated messages which are delivered to a users home screen from an […]

Technology is in a very strange place, it’s become ever-present, but not necessarily at the front of our minds. According to the official QI Twitter account, the average smartphone user checks their handset 150 times per day! Considering where computing was only 15 years ago, this is phenomenal. The average home computer came in a […]