Martin Sandhu Web Designer & Digital Marketer

Reckon you could run your business from your smartphone? Perhaps you couldn’t right now, but by the end of next year you’ll probably be able to!
Just as SaaS rose to fame, mobile apps for business usage are doing too. There’ve always been so-called “productivity apps” that have mass appeal, such as note-makers and advanced calendars [...]

According to figures released this week Apple iOS users have now downloaded 50 million apps. And Google says it’s close to the same figure for Android apps too. Between the two of them they account for the majority of the smartphone market. Despite the fact that Brits only pay for one in ten apps, that’s [...]

When making the decision between a mobile app and a mobile-optimised website it will largely be determined by the type of business you are and the end goal of your mobile strategy (see my blog post Creating a mobile app strategy for more). There is no right and wrong answer, unfortunately, both apps and mobile [...]

Brits only pay for one in ten of their apps, opting for free ‘slimmed down versions’ or simply avoiding paid for apps all together.
A survey by comparison site uswitch found that we download an average of 29 apps a month, but only 11% of those actually cost us anything.
Younger people and those is London spend [...]

Until late last year Apple was always ahead in the amount of apps available in it’s store, largely due to the fact that iOS apps came first. That all changed in October when Andriod appnumbers caught up, and according to Pure Oxygen Mobile they’ve now over taken Apple apps.
It could be because developing Android apps [...]

As with any marketing, strategy is key with mobile app building, yet it’s not uncommon for me to simply hear “we need to get an app, ‘cos that’s what our competitors have’. App development, arguably, takes more strategy and preparation than most other forms of marketing. It’s not a cheap process and it’s difficult to [...]

Over the last year marketers have been taking umbrage with Facebook, and it’s not really any surprise. With the Edgerank Algorithm becoming a more important factor in the newsfeed brands are finding it increasingly difficult to reach their fans without having to pay for it. Justifying paying to receive likes and comments isn’t always possible. [...]

Despite dominating both the mobile device market, Apple seems to be falling out of favour with UK tablet users
Apple are still winning the race, by some distance, but their lead is dropping. Android tablets are rapidly gaining ground on iPads and Mircosoft is putting up a challenge too.

Global shipments of tablets during the first quarter [...]

Chesterfield based Toad Footwear are targeting email marketing and the new approach in design and build has had a massive increase in orders.

Local Nottingham business FM Sudafix launch new app for iPad.