Martin Sandhu Web Designer & Digital Marketer

In the not to recent past a mobile app was a ‘nice-to-have’, an add-on to your product or service, if you could afford to develop, maintain and market one. Today, apps have become a primary business tool rather than simply a pleasant little extra. Service-based applications have been particularly struck by this shift, finding themselves […]

Developing a mobile app for your retail store probably factors somewhere on your to do list, but it might not be top. Sales via mobile devices are sky rocketing – and that’s no exaggeration. According to two sets of figures the number of people making purchases on smartphones and tablets has doubled in the last […]

As apps grown in popularity it’s inevitable that those wanting to make some fast money, though dubious routes will grow rapidly too. One current problem in the app industry is clones. Due to the sheer volume of mobile apps submitted to app stores everyday they’re not checked inside and out. Which means that clone or […]

Developing a mobile app tends to be an expensive process, prohibitively so for some. Not only does it require initial investment; it can be difficult to make money from apps in the longer term – particularly for those without a big brand behind them. One cost often overlooked is that of attracting loyal users. Whilst […]

Businesses are well aware that digital, and more specifically mobile, are powerful weapons in their marketing Arsenal, but there remains questions over its longevity. You’d struggle now to find many people who believe the internet is simply a ‘fad’, but like all new technology, in the early days it was a common opinion. Even the […]

Whilst the temptation to get a mobile app to market as soon as possible can be an appealing one, launching it without thorough testing can spell the end of all the previous hard-work. A great experience is something which users expect of apps, regardless of their age, developer, brand etc. It may sound harsh, but […]

Over the last few decades’ technology has changed beyond recognition, from computers the size of your lounge to ones that slip into your pocket and can comfortably be held in your hand. So too has the software that makes them so appealing. In the very early days software had to be written, tested for an […]

We’ve already seen it with websites, no longer are they the reserve of big businesses, charities and organisations. DIY website builders mean that many people now just have a personal website, as an online CV or portfolio or just for general musings. And it’s already starting to happen with mobile apps too. Whilst the DIY […]

The majority of mobile app developers have probably worked in IT and web development prior to the mobile boom, and if so they’ll know that mobile app development is a totally different ball game. When it come to commissioning an app, it’s easy to get carried away in the capability of mobile and draw up […]

The majority of people who own a smartphone now use apps on a daily basis, but just how much they rely on them is surprising. Despite their relatively young age, we seem to have forgotten how we did anything before the invention of smartphones and tablets. Our mobile devices wake us up in the morning, […]