Martin Sandhu Web Designer & Digital Marketer

The large majority of mobile apps are entirely business to consumer focussed, the most popular categories (and most financially rewarding) being games and shopping. Whilst many people will tell you this is where it’s at, in an already saturated market it takes something extra special to stand out. As more and more businesses are turning […]

You might not believe it, but it’s now been five years since eBay launched it’s first mobile app. The app has since received 160million downloads worldwide and the auction giant expects to reach $20bn in global mobile sales by the end of 2013…pretty impressive! Though many people still believe there is a trust issue with […]

Mobile usage, be it smartphones or tablets, had been growing steadily, but it the last few years it’s sky-rocketed with many predictions that PC”s and laptops will become a thing of the past much quicker than expected. Mobile Internet traffic has grown from 1% in 2009 to 15% in 2013 and a figure released by […]

When you think of mobile apps you instantly think of iPhones, Android devices and perhaps Blackberry’s. But there is a rapidly growing market for mobile apps that are being developed for feature phones. Feature phones sit in the middle ground, between a basic mobile that will make calls and send texts only and the smartphones […]

Testing, 1,2… App development seems to have taken the old adage “Success is 10% inspiration, 90% perspiration” as its MO. Apps start life as ideas, usually along the lines of “Why isn’t there an app that’ll <insert function>?” The developer finds a way to achieve the aim and spends lots of time coding before handing […]

When it comes to planning and developing a mobile app one of the very first questions you’ll be faced with is which operating system to launch on. Whilst many would instantly jump to say an iOS app is the most effective starting platform, over the last few months market changes and research on both platforms […]

Spending on mobile devices has reached an all time high of half a million pounds per day. Daily deal aggregator Bownty has seen a 25% increase in mobile-based spending between January and June this year. 40% of all transactions through Bownty now come from a mobile platform, compared to a third in January. Total spending […]

There are lots of challenges when it comes to designing a mobile app. There are nuances to each operating system and each smartphone differs in size, shape and set-up making a one-size-fits all app almost impossible. But also there’s heaps of other stuff to think about too that will make make your mobile app an […]

Building an app focused on your marketing goals is all well and good, but it’s useless if it doesn’t offer what your customers want. When it comes to a game or a productivity app, the user is the primary focus, but it’s easy to get caught up in the needs of the brand and focuses […]

It’s common knowledge now that mobile is where it’s app (last time, promise!), but it’s evolution over the next few years is set to cement it further still. Predictions are rife about how smartphone and tablet sales will increase, and sales of PC’s and laptops decrease, whilst the trust in mobile devices will steadily grow […]