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August 6th, 2013Applications, apps, mobile, mobile applications
Whilst the app market has, and continues to grow rapidly, how apps are actually used is becoming a key part of mobile app development. Recent research by Flurry has found a huge increase in both the ownership of smartphones and the use of mobile apps – it’s unlikely that the two are unconnected! What is […]
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August 2nd, 2013Applications, apps, mobile, mobile applications
Mobile apps might be becoming a major part of our everyday lives, but trust and security are still big concerns among consumers. Mobile devices hold a lot of personal information and many people rely on them for work and personal lives, storing vital pieces of data in their calenders, notes and phone books. Understandably, it […]
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August 1st, 2013Applications, apps, mobile, mobile applications
I’ve mentioned a few times now that it’s becoming increasingly more difficult for apps to be found in the ever expanding sea of other apps. With 775,000 in Apples app store alone, it’s easy to understand why. Having a solid marketing strategy is key to overcoming this hurdle, but often it’s something that is an […]
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July 24th, 2013Applications, apps, mobile applications
When you think of mobile apps you instantly think of iPhones, Android devices and perhaps Blackberry’s. But there is a rapidly growing market for mobile apps that are being developed for feature phones. Feature phones sit in the middle ground, between a basic mobile that will make calls and send texts only and the smartphones […]
Tags: feature phones -
July 19th, 2013App Development, mobile applications
Testing, 1,2… App development seems to have taken the old adage “Success is 10% inspiration, 90% perspiration” as its MO. Apps start life as ideas, usually along the lines of “Why isn’t there an app that’ll <insert function>?” The developer finds a way to achieve the aim and spends lots of time coding before handing […]
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July 17th, 2013android, Apple, Applications, mobile, mobile applications
When it comes to planning and developing a mobile app one of the very first questions you’ll be faced with is which operating system to launch on. Whilst many would instantly jump to say an iOS app is the most effective starting platform, over the last few months market changes and research on both platforms […]
Tags: android, Apple, apps, ios, mobile, mobile applications, mobile apps -
July 16th, 2013Applications, apps, mobile, mobile applications
Spending on mobile devices has reached an all time high of half a million pounds per day. Daily deal aggregator Bownty has seen a 25% increase in mobile-based spending between January and June this year. 40% of all transactions through Bownty now come from a mobile platform, compared to a third in January. Total spending […]
Tags: mobile, mobile applications, mobile apps, mobile payments -
July 12th, 2013Applications, apps, mobile, mobile applications
There are lots of challenges when it comes to designing a mobile app. There are nuances to each operating system and each smartphone differs in size, shape and set-up making a one-size-fits all app almost impossible. But also there’s heaps of other stuff to think about too that will make make your mobile app an […]
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July 9th, 2013apps, mobile, mobile applications
Building an app focused on your marketing goals is all well and good, but it’s useless if it doesn’t offer what your customers want. When it comes to a game or a productivity app, the user is the primary focus, but it’s easy to get caught up in the needs of the brand and focuses […]
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July 3rd, 2013apps, mobile, mobile applications
The online supermarket brand Ocado has long been ahead of many of its competitors in terms of its online marketing – being an online-only business they’ve had to be really! But they’ve just released figures showing that their mobile app is having a seriously positive effect on sales. As part of the half-year 2013 results, […]
Tags: ecommerce, mcommerce, ocado
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