Martin Sandhu Web Designer & Digital Marketer

Whilst the app market has, and continues to grow rapidly, how apps are actually used is becoming a key part of mobile app development. Recent research by Flurry has found a huge increase in both the ownership of smartphones and the use of mobile apps – it’s unlikely that the two are unconnected! What is […]

Mobile apps might be becoming a major part of our everyday lives, but trust and security are still big concerns among consumers. Mobile devices hold a lot of personal information and many people rely on them for work and personal lives, storing vital pieces of data in their calenders, notes and phone books. Understandably, it […]

I’ve mentioned a few times now that it’s becoming increasingly more difficult for apps to be found in the ever expanding sea of other apps. With 775,000 in Apples app store alone, it’s easy to understand why. Having a solid marketing strategy is key to overcoming this hurdle, but often it’s something that is an […]

The large majority of mobile apps are entirely business to consumer focussed, the most popular categories (and most financially rewarding) being games and shopping. Whilst many people will tell you this is where it’s at, in an already saturated market it takes something extra special to stand out. As more and more businesses are turning […]

When you think of mobile apps you instantly think of iPhones, Android devices and perhaps Blackberry’s. But there is a rapidly growing market for mobile apps that are being developed for feature phones. Feature phones sit in the middle ground, between a basic mobile that will make calls and send texts only and the smartphones […]

Spending on mobile devices has reached an all time high of half a million pounds per day. Daily deal aggregator Bownty has seen a 25% increase in mobile-based spending between January and June this year. 40% of all transactions through Bownty now come from a mobile platform, compared to a third in January. Total spending […]

There are lots of challenges when it comes to designing a mobile app. There are nuances to each operating system and each smartphone differs in size, shape and set-up making a one-size-fits all app almost impossible. But also there’s heaps of other stuff to think about too that will make make your mobile app an […]

Building an app focused on your marketing goals is all well and good, but it’s useless if it doesn’t offer what your customers want. When it comes to a game or a productivity app, the user is the primary focus, but it’s easy to get caught up in the needs of the brand and focuses […]

It’s common knowledge now that mobile is where it’s app (last time, promise!), but it’s evolution over the next few years is set to cement it further still. Predictions are rife about how smartphone and tablet sales will increase, and sales of PC’s and laptops decrease, whilst the trust in mobile devices will steadily grow […]

The online supermarket brand Ocado has long been ahead of many of its competitors in terms of its online marketing – being an online-only business they’ve had to be really! But they’ve just released figures showing that their mobile app is having a seriously positive effect on sales. As part of the half-year 2013 results, […]