Technology Entrepreneur · Founder · Adviser

Turning ideas into impact.

I help founders and business leaders solve technology challenges, develop new products and turn opportunities into practical outcomes.

Three ways to work together

AI Strategy & Implementation

Practical AI opportunities, feasibility assessment and a realistic route to adoption that your team will actually use day to day.

Explore AI strategy →

Project Recovery & Improvement

Independent reviews, technology audits and a practical plan to regain control of a project that is behind, over budget or stalled.

See how recovery works →

Technology Leadership & Advisory

Fractional CTO and CPO leadership, technology strategy and roadmaps that help you make better decisions and deliver with confidence.

Learn about fractional leadership →
Now accepting applications

The Startup Launchpad

A 90-day programme for founders who are building or have built and want results not theory. 6 modules. Limited places.

Martin Sandhu

About Martin

A founder's perspective on technology.

I'm Martin Sandhu, a technology entrepreneur, founder and adviser. I've spent my career turning ideas into working products and helping founders and leadership teams make better decisions about technology, products and innovation.

As founder of nuom, I combine strategic thinking with hands-on delivery experience.

20+ years
in technology and business
Founder
of nuom and Built in Notts
More about me →
Dr. Claire Mann
"After a few rubbish encounters, meeting Martin was such a relief. He was easy to contact and responsive, and from the moment we connected he seemed genuinely interested in what I wanted to develop. We hit it off instantly and I knew he was the right person to work with to grow my business."
— Dr. Claire Mann, CEO of ChangeXtra

Speaking

Book me to speak

Talks and workshops on AI, product strategy and the future of work. From keynotes and panels to fireside chats and podcasts, I bring 20 years of building to every stage.

Client reviews

What clients say

5.0from 7 reviews onGoogle

“Recently worked with Martin on his MVP Clarity Workshop, and from that, we went on to work together on the app that my wife and I wanted to develop. Martin has a fast amount of knowledge in the app and health space, and he's shortened the journey for us in getting the app prototype I created into an MVP build. In fact, we're at a point where Martin is weeks ahead of the development! He's also not shy to put his ideas forward for your app, no matter if his suggestions are different to what you want to build. We found that with Martin sharing his ideas and where he saw gaps in the build, the app we wanted to develop became stronger. I'd recommend his MVP Clarity Workshop to anyone looking to get into the app space. We got a 3-hour workshop, a detailed report on what to do next and follow-up meeting with him was fantastic.”

K

Kon-ick Sullivan

7 months ago

“Martin has been an incredible help in developing my tech startup idea. His expertise, guidance, and support made a real difference throughout the process. I highly recommend him to anyone looking for reliable and skilled assistance in the tech space, don’t hesitate to reach out to him!”

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Rolanda Bléoué

7 months ago

“Extremely helpful, friendly, and insightful. Martin listened attentively and gave me valuable advice on how to solve variouse issues. Namely, he helped validate my business startup idea, whilst also advising me to do further market research. However, Martin also came up with a very clever hands-on approach to further validate my idea and helped me ideate ways to approach and pitch to potential customers! Truly amazing experience! Thanks again :)”

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Skander Bacha

7 months ago

“Martin is full of energy and ideas! I had a opportunity to be mentored by him as part of NTU Enterprise programme and within few minutes of talking he inspired me for multiple ideas about next steps! Absolutely recommending him!”

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Negra Hodzic

7 months ago

“Martin provided a valuable technical consultation. He demonstrated excellent responsiveness and initiative, efficiently managing the necessary document upload and preparatory work prior to our meeting. I recommend Martin to anyone seeking a talented software/web developer.”

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Ali Abougazia

a year ago

Frequently asked questions

I work with founders, business owners and leadership teams who are exploring new opportunities, facing technology challenges or looking to improve how their businesses operate.

That might involve developing a new product, reviewing an existing software project, exploring AI or getting experienced technology advice.

I help businesses make better decisions about technology, products and innovation.

My work includes product discovery, technology strategy, fractional leadership, project recovery and identifying practical opportunities to use AI.

The starting point is understanding the challenge and working out what will make the biggest difference.

My personal consultancy focuses on strategy, discovery and technology leadership.

Where a project requires software engineering, product development or AI implementation, I can help assemble the right team or explore delivery through nuom, the software and digital product consultancy I founded.

Yes. I can independently review a project to understand what's going wrong, identify risks and recommend a practical way forward.

That might involve reviewing the technology, delivery approach, team structure, priorities or overall product strategy.

That's often the best place to start.

You don't need a detailed technical specification or a fully formed idea. We can begin with a conversation about your business, the challenges you're facing and what you're trying to achieve.

From there, we can identify whether a workshop, independent review, advisory engagement or something else would be useful.

I'm based in Nottingham and work with businesses across the East Midlands, throughout the UK and internationally.

I enjoy working with local businesses in person, particularly around Nottingham and Derby, but also support organisations remotely.

Ready to talk?

If you've got a product idea, an AI challenge, or just want to think through your options — let's have a conversation. No pitch, no pressure.

Martin Sandhu