I help companies build the right products and the right teams.

Product & Tech Strategist. Fractional CTO. Speaker. Twenty years helping founders, boards and product teams make better technology decisions.

Three ways to work together

Building a Product

From first idea to market. I help founders and product teams turn ambition into a product that works - with the right strategy, the right technology choices, and a clear path to your first customers.

See how I work with founders →

Need Technology Leadership

Fractional CTO and CPO for scale-ups and mid-market companies. Senior product and technology strategy, embedded in your organisation - without the permanent headcount.

Learn about fractional leadership →

Book Me to Speak

Talks and workshops on AI, product strategy and the future of work. From keynotes and panels to fireside chats and podcasts - I bring 20 years of building to every stage.

See speaking topics →
Now accepting applications

The Startup Launchpad

The Startup Launchpad — a 5 week intensive programme for founders who are building, but not yet flying. 4 spots.

What makes this different

1

Real experience, not theory

20+ years building products and running businesses. I know what works because I've done it.

2

Honest advice, even if it's "don't build"

I'll push back if something isn't worth the cost. That honesty saves you time and money.

3

Total cost clarity upfront

No scope creep. No surprise invoices. You know what it costs before we start.

Dr. Claire Mann
"After a few rubbish encounters, meeting Martin was such a relief. He was easy to contact and responsive, and from the moment we connected he seemed genuinely interested in what I wanted to develop. We hit it off instantly and I knew he was the right person to work with to grow my business."
— Dr. Claire Mann, CEO of ChangeXtra

Client reviews

What clients say

5.0from 4 reviews onGoogle

Working with Martin has been absolutely brilliant for our team at Mindbuddy. He took the time to fully understand our business and exactly what we needed. Whenever we had questions, he answered them patiently and made sure we fully understood everything. The workshop he ran was incredibly insightful, helping us align our strategy with our goals and identify what we truly needed. We will certainly collaborate with Martin again, and we wholeheartedly recommend him. Thank you so much, Martin. We truly appreciate all the help and support you’ve offered us.

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Loreen Muturi

a month ago

Martin provided a valuable technical consultation. He demonstrated excellent responsiveness and initiative, efficiently managing the necessary document upload and preparatory work prior to our meeting. I recommend Martin to anyone seeking a talented software/web developer.

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Ali Abougazia

5 months ago

Martin was an awesome help when it came to our project. He expanded our view of our project, allowing us to achieve our goals more effectively and efficiently.

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Martin Mwangi

a month ago

Martin’s workshop-style approach made the complex feel simple and practical. Over the sessions, we mapped out the user journey, identified key pain points, and prioritised the must-have features for a clear, focused MVP. The mix of collaborative exercises, visual mapping, and open discussion gave real clarity on what to build first, along with realistic costings and timeframes. Martin also helped shape the outputs into a funding-ready roadmap, making it much easier to communicate the vision and value to potential investors or partners. I came away with a plan I could confidently act on.

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Tara Askham

6 months ago

Frequently asked questions

I work best with founders who have an idea but no technical co-founder, internal innovation teams with budget but no clear build path, CEOs or ops leaders who know AI matters but don't know where to start, and anyone who needs senior tech guidance but can't justify a full-time hire.

This probably isn't the right fit if you want someone to just "build what I say" without questions, you're looking for the cheapest option, or you need an agency with 50 developers on standby. I'm hands-on and opinionated — that's the value I bring.

It depends on scope, but most projects I work on range from £10k–£50k. I'll give you a clear estimate before we start — no surprises.

Most MVPs take 4–8 weeks. AI implementation projects are usually 2–4 weeks. Fractional CTO engagements are ongoing, typically 1–2 days per week.

Yes, when needed. I also work with a small network of trusted developers for larger builds. Either way, I stay hands-on and accountable for quality.

That's fine — most founders aren't. Book a free call and we'll figure it out together. No pitch, no pressure.

I'm based in Nottingham, UK. I work with clients across the UK and internationally, mostly remotely with occasional in-person sessions.

Need team training instead?

I run practical workshops on AI strategy, product management, and rapid prototyping. Get your team up to speed with hands-on sessions.

Ready to talk?

If you've got a product idea, an AI challenge, or just want to think through your options — let's have a conversation. No pitch, no pressure.

Martin Sandhu