I help companies build the right products and the right teams.
Product & Tech Strategist. Fractional CTO. Speaker. Twenty years helping founders, boards and product teams make better technology decisions.
Three ways to work together
Building a Product
From first idea to market. I help founders and product teams turn ambition into a product that works - with the right strategy, the right technology choices, and a clear path to your first customers.
See how I work with founders →
Need Technology Leadership
Fractional CTO and CPO for scale-ups and mid-market companies. Senior product and technology strategy, embedded in your organisation - without the permanent headcount.
Learn about fractional leadership →
Book Me to Speak
Talks and workshops on AI, product strategy and the future of work. From keynotes and panels to fireside chats and podcasts - I bring 20 years of building to every stage.
See speaking topics →
What makes this different
Real experience, not theory
20+ years building products and running businesses. I know what works because I've done it.
Honest advice, even if it's "don't build"
I'll push back if something isn't worth the cost. That honesty saves you time and money.
Total cost clarity upfront
No scope creep. No surprise invoices. You know what it costs before we start.
"After a few rubbish encounters, meeting Martin was such a relief. He was easy to contact and responsive, and from the moment we connected he seemed genuinely interested in what I wanted to develop. We hit it off instantly and I knew he was the right person to work with to grow my business."— Dr. Claire Mann, CEO of ChangeXtra
Frequently asked questions
I work best with founders who have an idea but no technical co-founder, internal innovation teams with budget but no clear build path, CEOs or ops leaders who know AI matters but don't know where to start, and anyone who needs senior tech guidance but can't justify a full-time hire.
This probably isn't the right fit if you want someone to just "build what I say" without questions, you're looking for the cheapest option, or you need an agency with 50 developers on standby. I'm hands-on and opinionated — that's the value I bring.
It depends on scope, but most projects I work on range from £10k–£50k. I'll give you a clear estimate before we start — no surprises.
Most MVPs take 4–8 weeks. AI implementation projects are usually 2–4 weeks. Fractional CTO engagements are ongoing, typically 1–2 days per week.
Yes, when needed. I also work with a small network of trusted developers for larger builds. Either way, I stay hands-on and accountable for quality.
That's fine — most founders aren't. Book a free call and we'll figure it out together. No pitch, no pressure.
I'm based in Nottingham, UK. I work with clients across the UK and internationally, mostly remotely with occasional in-person sessions.
Latest thinking
View all posts →
UK Business
Q1 2026 Tech Roadmap: 3 Initiatives to Launch Now
Most strategy decks die by February. Here are three unglamorous but high-leverage tech initiatives that will actually compound through 2026.
Product Development
2025 Retrospective: Lessons from Building UK Tech Products
Looking back on 2025 UK tech projects, the teams that shipped weren't the ones with the fanciest AI—they were the ones who did discovery, governance, and sustainable pace.
UK Business
The FinOps Revolution: How to Audit Your Cloud Bill Before 2026
Cloud bills creep up by default. FinOps brings finance, engineering, and product together to make cloud spend intentional—not a mystery tax.
Ready to talk?
If you've got a product idea, an AI challenge, or just want to think through your options — let's have a conversation. No pitch, no pressure.
